Had the great pleasure of presenting K-pop to the Account Planning Group this week as part of their Ideas Exchange sessions.
Girl's Generation's Mr Taxi was a particular crowd favourite, catchy as hell "mr taxi, taxi... supersonic, hypersonic..."
And the Mblaq song got the gals and some of the guys animated, too!
There was some good trade publicity about the event too, including from Australian Creative:
Thang Ngo said that Korean cars, culture and fashion were already spreading through the world like wildfire.
“K-Pop is at the forefront of Korean culture. As it hits Australia, marketers can be riding this wave,” he said.
Onwards and upwards with k-pop!
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