Exerpt from my SBS blog:
Recently I read in Warc.com about Proctor & Gamble, Wal-Mart, Coca Cola and McDonalds - all looking to multicultural customers to dramatically lift sales in the domestic US market.
Bob McDonald, the chief executive of P&G specifically identified Hispanic and African-American consumers as key targets in 2010 in the US market.
For the Hispanic community, P&G is effectively breaking down the border separating north Mexico and south west USA by offering products that appeal to Hispanic consumers across these areas...read more
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